Blue Collar Big Tickets are About Family

Some big-ticket products like boats, RVs and other recreational toys offer unique challenges for marketing. While fun for guys, changing the message to include families can make the proposition more receptive.

Take a look at this simple video Locomotors Brian, Lee and Tom put together.

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S. A. Habib is the founder of Locomotion Creative, a brand marketing and design company in Nashville, TN.

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