Pinterest for Blue Collar Companies

Companies that provide a blue collar service or are trying to reach blue collar workers should explore the possibilities of expanding their reach in social media by using Pinterest.

Time Magazine named Pinterest one of the top 50 websites for 2011. It is one of the hottest new social media sites with enduring specialties that qualifies it as the next ‘Twitter.’  Its value through venture financing has soared from $40 million to over $200 million in only a few months.

Pinterest (pronounced to rhyme with interest) is a vision board-styled social photo sharing website and app where users can create and manage theme-based image collections. The mission statement of Pinterest is to connect everyone in the world through shared tastes and the “things” they find interesting. Wikipedia

A site like Pinterest helps provide a place for discovery, saving and sharing. 

Pinterest is like a giant scrapbook of ideas. When you find things of interest, this new platform allows you to upload those images as Pins and place them on customized , themed Boards and organize and share them on any topic that you choose. Others can follow your Boards and add comments. You can also allow them to post to your boards.

A ‘Pinterest Picture’ is worth 1000 words.

People tend to be “eye-minded”. I think this is one of the primary reasons this site has become so popular.

Studies by educational researchers suggest that approximately 83% of human learning occurs visually.

There is a soothing quality in using Pinterest.

Once you spend some time understanding how it works you’ll find it fun and very addictive. I’ve personally spent hours on it.

Even thought Pinterest is far behind site visitors comparative to Facebook, it is making up for it in the amount of time spent on the site. An incredible 88.3 minutes was spent in November, according to comScore. This number is third only to Facebook (394 minutes) and Tumblr (141.7 minutes) and is also twice the amount of time that the average user spends on Twitter and 10 times the time spent on Google +.

Here’s an example of a  blue collar service using Pinterest. Steve Singlak is promoting his recently launched company Stone Farmbased in Newtown, CT. The company provides exterior stone and outdoor living products. Click on the link to view their Pinterest Board.

The company also has an active Facebook page and  Twitter account. Steve has also created a blog, “If Stones Could Talk: Outdoor Living by Stone Farm”.

Here are a some ideas on how to use Pinterest for your agency:

  • Showcase your company’s brand, service or products in a unique way
  • Great potential for internal use with your company’s marketing team – storyboards, branding strategies, concept ideas, campaign ideas or design ideas
  • Enhance visual thinking and planning
  • It has important potential for your social media marketing mix
  • A great way to keep tabs on current trends within your space
  • Potential for greater SEO (you can embed Pinterest to your company’s website or blog)
  • Interact with your audience by testing product ideas and concepts

To help you get started I recommend Rob Lammie’s a Pinterest: A Beginner’s Guide to the Hot New Social Network

A special thank you to Chris Dessi who provided inspiration for this post by his recent Social Media Today article, ” Blue Collar: The Forgotten Demographic in Social Media”

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Written by Habib

In my 35+ years in marketing I’ve been fortunate to represent many great companies that represent the values shared by blue-collar workers in many facets of life. Companies like Georgia Boot, Cracker Barrel, Shoney’s, Winner Boats, Red Man, Ebonite Bowling Balls and Lehigh Footwear, among others. In 1998, I started Locomotion Creative, a brand marketing and design company in Nashville, TN. We work for great companies like Tractor Supply Company, Skeeter Boats and Lowe’s.

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